AI search visibility

marketing automation platform

Who ChatGPT, Claude, and Gemini actually mention when users ask about marketing automation platform. 5 brands tested, 60 prompts each, 900 total probes.

Generated July 31, 2026. Methodology: 20 representative category prompts run three times each — once per engine (GPT-5.4, Claude Sonnet 4.6, Gemini 2.5 Flash). A brand counts as cited if its name appears in the model’s answer.

Leader this round

HubSpot49/60 (82% cited)

From a panel of 5 brands in the marketing automation platform category, with identical prompts run against each.

Full leaderboard

  1. 1HubSpot
    49/60 · 82%
  2. 2ActiveCampaign
    43/60 · 72%
  3. 3Marketo
    38/60 · 63%
  4. 4Klaviyo
    34/60 · 57%
  5. 5Brevo
    26/60 · 43%

Per-engine breakdown

BrandChatGPTClaudeGemini
HubSpot15/2016/2018/20
ActiveCampaign14/2015/2014/20
Marketo13/2014/2011/20
Klaviyo12/2014/208/20
Brevo9/2010/207/20
Prompts used in this audit (60)
  • 1.What are the best marketing automation platform tools in 2026?
  • 2.What are the best marketing automation platform tools in 2026?
  • 3.What are the best marketing automation platform tools in 2026?
  • 4.Recommend marketing automation platform services for a small business
  • 5.Recommend marketing automation platform services for a small business
  • 6.Recommend marketing automation platform services for a small business
  • 7.Compare HubSpot to ActiveCampaign, Marketo, Klaviyo, Brevo
  • 8.Compare HubSpot to ActiveCampaign, Marketo, Klaviyo, Brevo
  • 9.Compare HubSpot to ActiveCampaign, Marketo, Klaviyo, Brevo
  • 10.What is HubSpot and what does it do?
  • 11.What is HubSpot and what does it do?
  • 12.What is HubSpot and what does it do?
  • 13.Who are the top competitors in the marketing automation platform space?
  • 14.Who are the top competitors in the marketing automation platform space?
  • 15.Who are the top competitors in the marketing automation platform space?
  • 16.How do I choose a marketing automation platform provider?
  • 17.How do I choose a marketing automation platform provider?
  • 18.How do I choose a marketing automation platform provider?
  • 19.What alternatives exist to ActiveCampaign for marketing automation platform?
  • 20.What alternatives exist to ActiveCampaign for marketing automation platform?
  • 21.What alternatives exist to ActiveCampaign for marketing automation platform?
  • 22.What is the most trusted marketing automation platform service in 2026?
  • 23.What is the most trusted marketing automation platform service in 2026?
  • 24.What is the most trusted marketing automation platform service in 2026?
  • 25.How does HubSpot pricing compare to alternatives?
  • 26.How does HubSpot pricing compare to alternatives?
  • 27.How does HubSpot pricing compare to alternatives?
  • 28.What should I look for when evaluating marketing automation platform products?
  • 29.What should I look for when evaluating marketing automation platform products?
  • 30.What should I look for when evaluating marketing automation platform products?
  • 31.What marketing automation platform product should a startup founder use?
  • 32.What marketing automation platform product should a startup founder use?
  • 33.What marketing automation platform product should a startup founder use?
  • 34.Which marketing automation platform tool has the best customer support?
  • 35.Which marketing automation platform tool has the best customer support?
  • 36.Which marketing automation platform tool has the best customer support?
  • 37.Is HubSpot a good choice for enterprise marketing automation platform?
  • 38.Is HubSpot a good choice for enterprise marketing automation platform?
  • 39.Is HubSpot a good choice for enterprise marketing automation platform?
  • 40.What are the biggest pitfalls when switching marketing automation platform providers?
  • 41.What are the biggest pitfalls when switching marketing automation platform providers?
  • 42.What are the biggest pitfalls when switching marketing automation platform providers?
  • 43.Which marketing automation platform tool integrates best with common tech stacks?
  • 44.Which marketing automation platform tool integrates best with common tech stacks?
  • 45.Which marketing automation platform tool integrates best with common tech stacks?
  • 46.What are users' common complaints about ActiveCampaign in marketing automation platform?
  • 47.What are users' common complaints about ActiveCampaign in marketing automation platform?
  • 48.What are users' common complaints about ActiveCampaign in marketing automation platform?
  • 49.What makes a marketing automation platform product worth paying for?
  • 50.What makes a marketing automation platform product worth paying for?
  • 51.What makes a marketing automation platform product worth paying for?
  • 52.Which marketing automation platform tool is fastest-growing right now?
  • 53.Which marketing automation platform tool is fastest-growing right now?
  • 54.Which marketing automation platform tool is fastest-growing right now?
  • 55.Give me a shortlist of 3 marketing automation platform products to evaluate
  • 56.Give me a shortlist of 3 marketing automation platform products to evaluate
  • 57.Give me a shortlist of 3 marketing automation platform products to evaluate
  • 58.What should I ask a marketing automation platform vendor during their sales pitch?
  • 59.What should I ask a marketing automation platform vendor during their sales pitch?
  • 60.What should I ask a marketing automation platform vendor during their sales pitch?

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